CALLAWAY APPAREL 21FW Brand Lunching Campaign
Client : CALLAWAY
Agency : TBWA Korea
Film Director : Object X / JIN HO, LEE
The start of the campaign is cut off.
If you do not clearly feel the change
Cannot change from existing positioning.
[ First ]
Through a complete break with the existing CALLAWAY APPAREL,
Restoration of damaged brand value + expectations for launch
[ Second ]
Field, player look, BGM, etc. of golf brands break away from typicality
[ Third ]
Pioneering a completely new path unique to CALLAWAY APPAREL
Campaign Key Message
CALLAWAY APPAREL Lunching Film 30”
CALLAWAY APPAREL [Gear] 15”
CALLAWAY APPAREL [Detail] 15”
CALLAWAY APPAREL [pattern] 15”
